Learn how to fix sales commission chaos in Green Energy industry

Optimize sales performance management for call centers and telemarketing industry

Are your call center agents struggling with unclear incentives? Is your current commission system failing to drive the right behaviors in your high-volume, fast-paced environment?
Telemarketing hero
Partnering with industry-leading providers
Akeron
Schedule a free consultation for details
Call centers challenges in managing sales performance:
These factors demand a specialized approach to sales performance and incentive management.

High-volume transactions with complex commission structures

Need for real-time performance tracking and motivation

Balancing quantity and quality metrics in agent incentives

Rapid campaign changes: 60% of call centers change their incentive structures quarterly

Integration with existing CRM: 72% of call centers struggle with CRM and telephony system integration

Improve Operations with sales performance management and incentive compensation management solutions
Implementing SPM and ICM solutions can help call centers and telemarketing firms enhance operational effectiveness, financial accuracy, and oversight of agent performance.
Automated real-time commission calculations
  • Process high-volume transactions instantly, incorporating metrics: call duration, conversion rates, and customer satisfaction scores.
Dynamic performance dashboards
  • Provide agents and managers with up-to-the-minute visibility into performance and earnings.
Easy integration
  • Connect with your existing CRM, telephony, and workforce management systems for a holistic view of agent performance.
Flexible plan management
  • Easily adjust commission structures to align with changing campaigns and business goals without IT intervention.
Advanced analytics and forecasting
  • Leverage AI-driven insights to optimize agent performance and predict future commissions.
Comprehensive services tailored to call centers and telemarketing companies
We specialize in implementing Sales Performance Management (SPM) and Incentive Compensation Management (ICM) solutions tailored for call centers and telemarketing companies. We focus on addressing key industry challenges like high turnover, complex compensation models, and the need for real-time performance tracking.

Deep industry knowledge

  • We understand the unique dynamics of call centers and telemarketing, including managing multi-tiered commission structures, handling high transaction volumes, and balancing compensation for inbound and outbound teams. This expertise allows us to create solutions that directly address the specific needs and pain points of the industry.

Real-time performance dashboards

  • Our partnerships with leading ICM/SPM providers such as Varicent, Xactly, CaptivateIQ, Akeron, SAP, and Ebsta allow us to offer flexible adjusted tools. These partnerships help our clients automate complex compensation processes, reduce errors, and gain real-time insights into performance metrics.

Customized solution selection based on analysis

  • We begin with a detailed analysis of each client’s sales processes, commission structures, and business goals to recommend the best-fit solution. This ensures that the chosen ICM/SPM platform aligns with the client’s specific operational needs and market conditions.

Strategic alignment with business goals

  • Our solutions are designed to align with each client’s overall strategy and objectives, driving higher adoption, boosting sales performance, and maximizing ROI. We create compensation plans that motivate sales teams, align short-term incentives with long-term goals, and support agility in a competitive market.

Proven track record with over 200 projects

  • With over 200 successful projects, we have demonstrated our ability to deliver impactful SPM solutions. Our high client satisfaction rating reflects our expertise, flexibility, and commitment to driving measurable results.
Why SANDS Partners?

Schedule a free consultation for details
Technologies & solutions We implement and support
Collaboration with ICM & SPM leading providers
We collaborate with industry-leading providers: Varicent, Xactly, CaptivateIQ, Ebsta, and SAP. Our vendor-agnostic approach offers several advantage
Diverse Solutions
Working with multiple providers allows us to recommend the best-fit solution tailored to your specific needs, ensuring optimal performance and integration.
Flexibility
Accessing various tools and platforms enables us to adapt quickly to changing market conditions and business requirements without being locked into a single vendor's ecosystem.
Innovation
Partnering with multiple industry leaders ensures we can leverage the latest advancements and innovations in SPM and ICM technologies.
Risk Mitigation
Diversifying our partnerships reduces the risk associated with relying on a single provider, ensuring continuity and stability in your operations.
Risk Mitigation
Diversifying our partnerships reduces the risk associated with relying on a single provider, ensuring continuity and stability in your operations.
Comprehensive Support
We can offer a broader range of functionalities and support services, enhancing your ability to manage complex compensation structures and performance metrics effectively.
Our services
Our comprehensive services encompass the entire lifecycle of sales performance management, from strategic planning to deployment and ongoing optimization. 
Strategy
We provide strategic support to ensure your compensation plans are optimized for maximum effectiveness. Our services include:
Compensation Plan Audits
We review your existing incentive structures to identify areas for improvement and ensure alignment with your business goals.
Strategic Consulting
We help you design and develop compensation plans that motivate your sales teams and drive business growth.
Deployment
For those while implementing an ICM/SPM system, we offer end-to-end deployment services tailored to the unique needs of the insurance industry. Our deployment services include:
System Implementation
Regular evaluations of your ICM/SPM system to ensure it is functioning optimally and meeting your business needs.
Customization
We tailor the system to fit your specific requirements, including handling complex commission structures, multi-level agent hierarchies, and regulatory compliance needs.
Training and Support
We provide comprehensive training for your team to ensure they are fully equipped to use the new system effectively.
Optimization
If you are already using an ICM/SPM system but need to adapt to changing business conditions or improve system performance, we offer ongoing optimization services. Our optimization services include:
System Health Checks
Regular evaluations of your ICM/SPM system to ensure it is functioning optimally and meeting your business needs.
Technical Audits
Detailed technical assessments to identify and resolve any issues, ensuring your system remains efficient and effective.
Plan Adjustments
Assistance with modifying compensation plans to reflect changes in business strategy, market conditions, or regulatory requirements.
Continuous Improvement
Ongoing support to help you leverage data analytics and advanced forecasting tools for continuous improvement of your compensation strategy.
What our business partners say about us
SANDS Partners have been instrumental for the expansion of the Xactly international business and helped the transition to the partner-first delivery model. They have proven to be a reliable partner and support our increasing delivery demand.
SANDS’ customer centricity combined with their solid SPM expertise and excellent Xactly products knowledge help us provide amazing customer experience and achieve the best results for our customers

Chris Sloan

Senior Director Alliances EMEA & APAC

SANDS Partners helped us with the implementation of our complex incentive models in XACTLY Incent and loading the system with Data from our CRM System Saleforce.com. We encoutered technical difficulties in this process which SANDS consultants helped us to overcome with the result of a fully functional Incent System. The technical Staff was very skilled in implementing our requirements and the project was lead very well with a  standardized procedure and documentation. We had a great project team spirit and the results speak for themselves.

Imo Jacobsen

Technical Project Lead

SANDS Partners are made up of young highly motivated and technically gifted consultants which are supported by an experienced leadership team.  SANDS are always searching for ways to improve and deliver more value for their customers. Their efforts translates into truly tangible benefits for their customers, for example the recent investment in project management helps structure the team better, improves communication and allows the consultants to focus on delivery.
I have full trust in SANDS Partners and I look forward to more successful deliver with them in 2023 and beyond

Matthew Cuthill

Director Digital Transformation – Finance

SANDS Partners consultants arrived at our headquarters for kick-off . My first impression was that they knew what they were talking about, they were very credible. They asked many searching questions about various components, and we delved into the details. It is reassuring to know that they were focused on the details and have experience in this field.

Philip van Heerden

Head of RevOps

CaptivateIQ has been expanding its partner network as the business continues to experience significant growth. One area of focus is extending our global reach to provide more high-quality service delivery options for our customers. The team at SANDS Partners has over 15 years of domain expertise and is the premier partner for incentive compensation services in Eastern Europe.

Trevor Childers

Head of Enterprise Sales

Everyone from the SANDS Partners team was very supportive from the very beginning of the implementation project, including the fact that we wanted to accelerate the implementation cycle as much as we could. We wanted to get up and running as quickly as possible. The SANDS Partners team was great about starting the work quickly and they were very flexible even with some slowdowns from different sides. Also the team was  pretty transparent, pretty open, and with a good level of communication about what was happening. They handled it the right way.

Ronak Dave

Financial and Sales Operations Manager

Demand for ZINKT products is growing fast, so it was important for us to find a key strategic service partner we can trust to provide best-in-class service in the EMEA markets.
When we work with our clients, we always take a holistic approach to projects, making sure we understand the upstream processes that affect payments accurately. The deep and extensive experience in the SANDS Partners team is unique both in the area of ​​SPM and related upstream systems (such as Salesforce), which makes SANDS Partners an obvious partner for ZINKT.
What is the most important, our teams focus on the same fundamental goal – everything we do is to ensure our customers’ success.

Tom Swinbourne

Chief Executive Officer

Fastmarkets worked with SANDS Partners to implement our new Xactly Incent instance with an integration into Salesforce. The team we worked with was very professional, made themselves available on short notice and helped shaping the system as we were intending it to be. Their flexibility and support were top class and it allowed us to roll out a working system within our tight timeframes. The collaboration was pleasant and efficient, I would highly recommend this team and company to implement medium to large scale incentive automation projects.

Hugo Robein

Divisional Head of Sales Operations

„We choose SANDS Partners to cooperate on a project related to the commission system for our sellers. We knew it is going to be a difficult project to manage and maintain within the short time frame. By establishing a strong relationship built on mutual trust, professionalism, competence, flexibility and common understanding of the goal, we achieved it. That is why we are issuing this certificate of professionalism, competence and flexibility to this excellent relationship that started over a year ago.
The most important lesson we learned during this project is that choosing a competent, flexible and trusted vendor is critical to the success of the project. SANDS Partners have proven their worth many times; they have always gone the extra mile when needed and continue to work closely with us to help us achieve the required results. They are still a highly competent and trusted supplier and made no small contribution to the success of the project ”.

Colm Whelan

IT Project Manager

Get in touch with an ICM Expert
We're here to support your Incentive Compensation Management journey.
Leave us a message and we'll get back to you.
Grzegorz Struś

GRZEGORZ STRUŚ

Member of the Board, COO
Consent*
Copyright © 2025 Sands Partners. All rights reserved. Privacy policy.