SAP Commissions
Implementation of Xactly Incent in
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Who’s connects people to businesses via call centers, worldwide payment providers and messaging channels. It was founded in Breda, the Netherlands in 1999. The very first service delivered by the company was sending SMS messages to nightclub and festival visitors, which laid the foundation for what is today - a fast-growing, innovative international company with multiple acquisitions. Over 20 years, the company evolved from an SMS services supplier to a full-service communication provider. In 2020, launched mobile marketing and mobile service cloud solutions. They are the first to launch RCS in Germany and the Netherlands and added WeChat Pay and Apple Pay to the platform.
Reduce manual effort work that was done before, partially in Excel and partially in PowerBI to calculate attainment
Lessen the amount of shadow accounting that occurs in manual work
Align to the long-term strategy and sales structure with an advanced, reliable and flexible tool
Improve visibility of work status for sales and managers
Drive more efficiency and reliability of commissions calculation accuracy
A tool that minimizes errors in calculations of incentive payment
A solution with the ability to handle a large number of sales representatives
Refocus sales team and remove need for distracting shadow accounting
Automate the calculation of the compensation plans
Increase transparency and visibility for sales representatives and sales managers
Expand auditability of compensation calculations, include effective dating and review / sign-off
Eliminate shadow accounting and payout disputes with error-free and timely payouts
Why Xactly?

“Based on the project scope and requirements, SANDS Partners decided to engage our senior and most experienced consultants. We needed to build confidence that the implementation will run smoothly, without additional time-consuming errors during the project. The whole implementation took 5 months with the final touches in March 2022. Working on this particular deployment was one of the most significant projects in the last few months – both from the implementation perspective as well as because of the business impact”

Tomasz Jośko – CRO at SANDS Partners

“Based on a Gartner article we compared multiple tools. We also met with different vendors and Xactly was eventually chosen due to their scoring with Gartner and positive responses we received from colleagues that worked with the tool at other companies”

Pim Camps

Business Analyst at

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What our business partners say about us
Sands Partners have been instrumental for the expansion of the Xactly international business and helped the transition to the partner-first delivery model. They have proven to be a reliable partner and support our increasing delivery demand.
Sands’ customer centricity combined with their solid SPM expertise and excellent Xactly products knowledge help us provide amazing customer experience and achieve the best results for our customers

Chris Sloan

Senior Director Alliances EMEA & APAC

Sands Partners helped us with the implementation of our complex incentive models in XACTLY Incent and loading the system with Data from our CRM System We encoutered technical difficulties in this process which Sands consultants helped us to overcome with the result of a fully functional Incent System. The technical Staff was very skilled in implementing our requirements and the project was lead very well with a  standardized procedure and documentation. We had a great project team spirit and the results speak for themselves.

Imo Jacobsen

Technical Project Lead

Sands Partners are made up of young highly motivated and technically gifted consultants which are supported by an experienced leadership team.  Sands are always searching for ways to improve and deliver more value for their customers. Their efforts translates into truly tangible benefits for their customers, for example the recent investment in project management helps structure the team better, improves communication and allows the consultants to focus on delivery. 
I have full trust in Sands Partners and I look forward to more successful deliver with them in 2023 and beyond

Matthew Cuthill

Director Digital Transformation – Finance

SANDS Partners consultants arrived at our headquarters for kick-off . My first impression was that they knew what they were talking about, they were very credible. They asked many searching questions about various components, and we delved into the details. It is reassuring to know that they were focused on the details and have experience in this field.

Philip van Heerden

Head of RevOps

CaptivateIQ has been expanding its partner network as the business continues to experience significant growth. One area of focus is extending our global reach to provide more high-quality service delivery options for our customers. The team at Sands Partners has over 15 years of domain expertise and is the premier partner for incentive compensation services in Eastern Europe.

Trevor Childers

Head of Enterprise Sales

Everyone from the SANDS Partners team was very supportive from the very beginning of the implementation project, including the fact that we wanted to accelerate the implementation cycle as much as we could. We wanted to get up and running as quickly as possible. The SANDS Partners team was great about starting the work quickly and they were very flexible even with some slowdowns from different sides. Also the team was  pretty transparent, pretty open, and with a good level of communication about what was happening. They handled it the right way.

Ronak Dave

Financial and Sales Operations Manager

Demand for ZINKT products is growing fast, so it was important for us to find a key strategic service partner we can trust to provide best-in-class service in the EMEA markets.
When we work with our clients, we always take a holistic approach to projects, making sure we understand the upstream processes that affect payments accurately. The deep and extensive experience in the SANDS Partners team is unique both in the area of ​​SPM and related upstream systems (such as Salesforce), which makes SANDS Partners an obvious partner for ZINKT.
What is the most important, our teams focus on the same fundamental goal – everything we do is to ensure our customers’ success.

Tom Swinbourne

Chief Executive Officer

Fastmarkets worked with Sands Partners to implement our new Xactly Incent instance with an integration into Salesforce. The team we worked with was very professional, made themselves available on short notice and helped shaping the system as we were intending it to be. Their flexibility and support were top class and it allowed us to roll out a working system within our tight timeframes. The collaboration was pleasant and efficient, I would highly recommend this team and company to implement medium to large scale incentive automation projects.

Hugo Robein

Divisional Head of Sales Operations

„We choose SANDS Partners to cooperate on a project related to the commission system for our sellers. We knew it is going to be a difficult project to manage and maintain within the short time frame. By establishing a strong relationship built on mutual trust, professionalism, competence, flexibility and common understanding of the goal, we achieved it. That is why we are issuing this certificate of professionalism, competence and flexibility to this excellent relationship that started over a year ago.
The most important lesson we learned during this project is that choosing a competent, flexible and trusted vendor is critical to the success of the project. SANDS Partners have proven their worth many times; they have always gone the extra mile when needed and continue to work closely with us to help us achieve the required results. They are still a highly competent and trusted supplier and made no small contribution to the success of the project ”.

Colm Whelan

IT Project Manager

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